Dr. Jess Nieto

Jess Nieto

Dr. Jess G. Nieto has been a tireless political activist, a creative businessman, and a pioneering educator. His greatest joys have come from being an educator – as a counselor, professor, administrator, and supporter of educational programs and projects that directly benefit the Chicano/Latino community. He is the Founder and Executive Director of Heritage of America.

Dr. Nieto received his Doctorate degree in Education from the University of Southern California in 1975. He then became a counselor and professor at Bakersfield College and founded the Chicano Cultural Center & the Chicano Studies Program. He served as the Dean of the Delano College Center from 1971 to 1983. He has taught classes on Pre-Columbian Civilizations for the State University of New York at the National Museum of Anthropology in Mexico City, as well as for the Department of Sociology and Anthropology and the School of Education at California State University, Bakersfield (CSUB). Dr. Nieto developed the Cross-Cultural, Language, and Academic Development (CLAD) Program for the University of San Diego and taught the program’s classes in Bakersfield from 1996 to 2004. He developed the Chicano Latino Scholastic & Leadership Academy and taught classes in the Chicano & Latino Studies Department for California State University Long Beach from 2005 to 2007. He has also taught classes for the office of the Kern County Superintendent of Schools (KCSOS) Beginning Teachers Support & Assessment (BTSA) Program. Dr. Nieto’s work has been recognized with the Civic Leader Award by CSUB and the Real Hero Award in Education by the American Red Cross Kern County Chapter.

Dr. Nieto is the Founder and President of Nieto & Associates: Marketing & Advertising. He has won more than 75 major advertising awards at national, regional, and local levels, including two prestigious Telly Awards. Dr. Nieto has conducted numerous research projects and has more than 40 publications primarily focusing on Latino issues in historical, political, educational, and cultural areas. Dr. Nieto continues to work on educational and cultural programs with Heritage of America and several countries including China and Venezuela.


Nondiscrimination Policy

Bakersfield City School District programs, activities, and practices shall be free from unlawful discrimination, including discriminatory harassment, intimidation, and bullying based on actual or perceived characteristics of race or ethnicity, color, ancestry, nationality, national origin, ethnic group identifications, age, religion, marital or parental status, physical or mental disability, sex, sexual orientation, gender, gender identity, gender expression, or genetic information or any other characteristic identified in Education Code 200 or 220, Penal code 422.55, or Government Code 11135, or based on association with a person or group with one or more of these actual or perceived characteristics. If you believe you have been subjected to discrimination, harassment, intimidation, or bullying, you should immediately contact the school site principal and/or the District’s Human Resource Administrator, at 661-631-4663, or at 1300 Baker Street, Bakersfield, California 93305. A copy of BCSD’s Uniform Complaint Procedures and Non-Discrimination policies are available by clicking here and/or upon request.