The Bakersfield City School District (BCSD) announced today that it has named Irma Cervantes as its
new Public Information and Communications Manager. In this role, Cervantes will be responsible for the
management of initiatives in support of communications within the District to provide staff, students,
community, and media with information and services to enable understanding of District programs,
activities, and actions. Cervantes began her appointment on January 4, 2016.
Cervantes brings more than 16 years of communications experience to BCSD. She most recently served as
the Multicultural Communications Manager at Bright House Networks where she spearheaded
communications initiatives to increase partnerships with our diverse community, including specific efforts
to better reach our growing Hispanic Population. Prior to that, she served as the first bilingual public
relations representative at California State University, Bakersfield (CSUB) where she was responsible for
promoting the mission of CSUB through the placement of news and information about the university, and
increasing communication efforts through publicity, public and media relations, and social media. While
at CSUB, Cervantes managed a variety of projects, including developing media partnerships and
sponsorships, and the creation of promotional videos which were awarded four international
communications awards from the Association of Marketing and Communications Professionals (AMCP).
Prior to CSUB, Cervantes spent almost 14 years at Univision Communications working in the production
department and as a news reporter and videographer, where she won multiple broadcast journalism
awards, including two Emmys, two Edward R. Murrow Awards, and a Golden Mike Award. Cervantes
was also known as the host for Kern County at Large, a community affairs show that aired on Univision’s
local sister station, KUVI My-45.
She is a member of Pi Alpha Alpha, the National Honor Society of Public Affairs and Administration; the
Public Relations Society of America (PRSA); and the American Society for Public Administration.
Cervantes also serves as board member of the Latina Leaders of Kern County, the Bakersfield Women’s
Business Conference, Links for Life, and the CSUB Alumni Association, where she holds the position of
president-elect. She is also currently an adjunct member of the Communications Faculty at CSUB and the
University of Phoenix, Bakersfield campus, where she has taught for the last two years. Cervantes earned
a Bachelor of Arts in Communications and a Master of Public Administration from CSUB.